Those who are experienced with media buying will find that there can be some limitations when it comes to targeting the traffic users are looking for as TrafficJunky employs the use of ISP lists as opposed to choosing from a list of carriers.Īlthough this may be problematic for some, those using TrafficJunky for advertising can check on the campaign at a later date to ascertain what ISPs are providing the best traffic. Choice of Vertical: (Dating, Entertainment and Webcams).Device Type: (Tablet, Mobile and Desktop).When creating an ad, users will be met with the following variable to help tailor their ad in the right way: Targeting Traffic with TrafficJunky This allows users to craft a campaign that’s exclusively designed to promote medicinal cannabis and other variations where demographics allow for it.įor the most part, many will be choosing the ‘Regular Campaign.’ When starting to create an advertisement, users will be met with two options which are as follows:Īlthough the inclusion of a Marijuana Campaign may seem strange to some, it’s actually a viable option given the boom of the industry in some US states. Registering as a publisher simply requires the user to complete some details, including the domain name of the website they will be using to host ads. This is essentially the network advertisers will be using to run their ads and allows for a broader reach which can be used for more unique and obscure items and services. ![]() Those that operate blogs or website that enjoy regular traffic can become what TrafficJunky a ‘Run of Network’ also referred to as ‘RON.’ What Does TrafficJunky Offer?Īdvertised looking to promote their brand or product can make use of the many variables available to ensure that their ad is placed on the right site primed for interaction. Although this may be ideal for some, it’s important that the right research is carried out before launching any form of campaign. If an advertiser was only to use a 300 x 250 banner will only be able to target the Footer spots. It’s also important to ensure that there the right considerations are being made when it comes to creating banners.įor example, those looking to target the Header and Mobile Embed zones will need to upload a banner that measure of 305 x 99. How much the advertiser pays will depend on the site and spot as well as the campaign settings themselves.Īs TrafficJunky works with banners, it can be worthwhile to look over the rules surrounding each zone of the platform. So, for every 1,000 views, the advertiser will be charged. ![]() TrafficJunky uses a CPM bidding business model, so users will pay for media based on CPM. TrafficJunky was first conceived back in 2008, and the Canadian company has been making waves in the advertising sector ever since.Īs well as having several years’ experience in media buying, TrafficJunky is owned by the MindGeek media empire, which itself in ownership of several online platforms that all enjoy masses of traffic every day. This overview of TrafficJunky looks at the benefits it offers, and what approach should be used to ensure that those looking to advertise are getting the best return.
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